I can only assume that Jon Hicks was involved in the design – look at the logo below, then think about Firefox. I’m not complaining at all – love the fishy logo.

Although this is probably a lifelong undertaking, I’m starting to learn about typography. I find it fascinating how very subtle changes in the structure and shape of a typeface will result in a completely different message being conveyed with the design.

This was demonstrated rather nicely by Jon by putting up the original Sex Pistols poster using a different typeface. The result is very amusing, and makes it very obvious how the correct use of typography in a design will have a massive impact on the impression that people come away with.