Designing content templates
A lot of the design work I’ve done to date has been oriented around interactive applications as opposed to content sites. I’ve recently started to appreciate the skill involved in designing suitable content for different templates and integrating content into a design. I guess previously I had the attitude that you come up with a design with a placeholder for where the main content goes, however this leads to blocky text that is hard to consume.
A really good example of this done well is BellamyStudio. I ended up looking at the site after a friend mentioned it. Each template has a very clear hierarchy of information, and the type design makes it extremely simple to scan a page and pick up the key messages. The overall visual design is simple enough to let the detail in typography and content come across without interference.
I love how stunning the overall design is, but also how simple. Little details show just how much thought has been put into this – I love the subtle use of colour to pick out the heading from the main content paragraph on each page.
Thanks very much for your kind words, I just found this entry via google. There were a _lot_ of iterations before this design went public and we really appreciate your positive feedback!
Comment by Paul Bellamy, December 17, 2009 @ 1:30 pm
I love how producing something simple and perfect is often the result of a long, long process and lots of iteration!
The care taken really comes across. I think my favourite thing on the site is the Morph logo, great idea.
Comment by Oli, December 17, 2009 @ 3:42 pm